Our aim is to provide young people with the highest quality education, accessible to students of all abilities.

About Media Studies
Media Studies is taught at Loxford School across KS4 and KS5.
Whilst Media Studies is not taught as a specialist subject at KS3, many students still have opportunities to learn about the media and create their own Media products, usually within their English classroom.
The Media Studies department is made up of:
Mr. MacKay -
Curriculum Team Leader of Media Studies (GCSE & A Level)
Mrs. Bukhari -
Teacher of Media Studies & English (GCSE, A Level & BTEC)
Mr. Rushworth -
Teacher of Media Studies (GCSE, A Level & BTEC)
Miss Sadek -
Teacher of Media Studies & English (A Level & BTEC)
Mrs. Price -
Teacher of Media Studies & English (A Level)
Miss Appiah-Carr -

Teacher of Media Studies & English (BTEC)

All the teachers in the department are specialist teachers, who have a broad theoretical and practical knowledge of the subject, plus they are really passionate about Media Studies as a subject. As we enter an age of media and digital technology, a subject like Media Studies is going to become increasingly important. Any enquires about the subject should be directed to Mr MacKay at the school.


Latest News:

Visit with Zelda Gould Loftus from Universal Pictures International

On Friday 28th June, 2013 Loxford’s AS Media students were visited by Zelda Gould Loftus who works at Universal Pictures International in the Creative media marketing department. Her presentation to us focussed on the four main sectors of creative- marketing:

-   Advertising through posters and billboards.
-    Digitally using social media sites such as YouTube, Facebook and Twitter .
-    Publicising through press release and credits.
-    Marketing and promotion

The presentation centered around the 2013 horror film- MAMA directed by Andres Muschietti and presented by Guillermo del Toro.  The presentation informed us on what was key in selling the film to a wide demographic and audience (looking at different marketing ideas in different territories).  We were shown the construction of different film posters and trailers using the above marketing techniques to attract different target audiences before the initial release date of the film.

Zelda’s visit enabled us as media students to understand the main aspects needed to successfully advertise and promote a film, similar to our coursework tasks. This thoroughly broadened our understanding of how major film institutions such as Universal Pictures work to successfully construct and market a film. As a result this will enable us to include these aspects needed in our future coursework productions.

As a group, we Thank You Zelda for your visit to Loxford.


Newspaper Workshop at the Guardian Newspaper

On Wednesday  26th of June 2013, the AS Media classes went on a trip to the Guardian Newspaper in King Cross, London.  The aim of our trip was to gain knowledge and understanding of how Newspapers are created and then published.

On Wednesday  26th of June 2013, the AS Media classes went on a trip to the Guardian Newspaper in King Cross, London.  The aim of our trip was to gain knowledge and understanding of how Newspapers are created and then published.
While on the trip, we were given the role of  ‘sub-editors’. We gathered news stories using the Guardian’s database along with Reuters live feed to source the most current news stories breaking around the world.  These stories created our news articles. The task we were given was very interesting and challenging as we were given a specific time frame, from which we needed to complete certain segments of our paper.  This task gave as an insight into how fast the Guardian gathers their daily information to meet deadlines to inform their audience. We were also given access to the Guardian photo-bank from which we choose suitable photographs to anchor our chosen news stories. The final element of completing our news articles was deciding on a masthead (the title of our newspaper).  This was the most challenging, task, as we needed to decide on a short and simple masthead that would be attractive to our target audience upon first glance.

Overall, the AS Media group thoroughly enjoyed their visit to the Guardian. We believed that the visit was very helpful for our course and the experience was one to never be forgotten.  

Thank you, to the Guardian for allowing our visit.

Albiola and Viraj

THE FUTURE OF JOURNALISM: A one-day conference

The Year 13 Media classes went to a conference at News International and felt incredibly privileged to have had the opportunity to be able to visit a very well known news company.
The conference overall was very insightful and we all learnt so much about the different aspects of journalism from various professional journalists who work at News International. The journalists gave a speech regarding a range of topics including their welcome talk, Why be a Journalist?, Celebrity gossip VS. ‘Public interest journalism’, phone hacking and also a debate motion of ‘Social media and whether or not it improves our understanding of major world events”.

We all gained so much in-depth knowledge of journalism from attending the various conferences and sessions. We were impressed with the information and knowledge that was given to us from attending the workshop.  Some of the topics we learned about were the importance of moral responsibility, the impact resources have on your written piece, the serious implications that journalism entails when writing an article for publication and how the use of celebrities and celebrity culture can raise awareness of serious issues and many more things.

We all think that other students would really benefit from this amazing day and some of the opportunities that they were presenting us with.

Sabrina, Year 13

February 2013 - BFI trip

On Friday 1st of February the media department and I went on an amazing trip to the BFI (British Film Institution) in Southbank Waterloo were we where given an insight on our exam topic which is studying the Music Press.
This fun packed amazing day allowed us to meet and talk to Rob Miller who is a teacher, freelance writer and consultant. Rob taught us how to deconstruct a music magazine and analyze it in depth and what features to look for in a music magazine also he taught us about how to deconstruct and an online music magazine.

Furthermore Rob taught us new media terminology which was really interesting. Also we learnt how music magazines are marketed and which company’s oligopoly the music industry.
Another amazing speaker we got to meet was George Gardner who works for Kerrang! As the reviews editor of the world’s biggest selling weekly rock magazine.  We had a Q&A session with George about his job and how he became successful. Also, everyone was allowed to ask independent questions relating to music magazines.
However we were meant to have another session with speaker John Doran who is the editor of the music magazine The Quietus.  However he could not make it which was really disappointing. Overall it was a great trip and experience with my classmates and I really enjoyed it and I recommend people to go next year.

Leyla, Year 11

February 2013 - BBC Television Centre trip

For BTEC Media students, it is very important to experience the practical world as well as knowing what you want to do in the future within the field of Media.
The trip our school organised to BBC Television Centre was very helpful towards what we currently study and gave us a taste of the real “media” world.

While at the BBC, we got to see many different studios in which the BBC films their programmes and the tour guides showed us a clip about how long it takes to set up one shooting set for a programme. The studio/programme we saw set up was for ‘Strictly Come Dancing’ and we were all amazed by the amount of time it takes to shoot a programme that is just an hour in length.

As the tour went on, we saw other departments such as BBC News and experienced some of the students from our group appearing on the BBC News Weather screen just like as we see it on television.   Moving on, we got a chance to go on the ex-studio for Match of the Day and see how it was set up.  We also got to see many really exciting props from various BBC television shows such as Doctor Who and Eastenders.  We saw a life size Dalek and the Doctor’s famous Tardis.

Overall, I think the experience gained by going to BBC Television Centre was very helpful and exciting as it gave us a sneak peak into what we can work as in the future and how it would be. The job roles for different workers like directors, producers, editors etc., were all explained to us by the tour guides which made it clear to some students what they are interested in and what work pressure they may face.  It was an excellent
day out and we all thoroughly loved learning all we did about the BBC.

Saher, Year 13

2013 Video Conference with the BBFC

On Friday 25th January, the two year 13 Media classess attended a video conference with the BBFC here at Loxford School. This was a very special opportunity as we spoke
to Emily from the BBFC about the UK’s film classification system and how they reach their decisions.
We also had the chance to ask questions regarding film regulation.
This was especially beneficial as it is a topic for our A2 media exam this year. We asked questions regarding our exam texts with particular reference to The Dark Knight, The King’s
Speech and Casino Royale. We all found this conference interesting as not only did we manage to interact with someone from the media industry, we were able to use their expertise to gain a more thorough and better understanding of the film texts and how they
are classified. We thoroughly enjoyed this unique opportunity getting to speak to Emily as we learnt many useful aspects about the film industry.

Safa 13S

2012 Media Magazine Student Conference

In December 2012, A Level Media students ventured out to Central London to attend the annual Media
Magazine Student Conference, held at the Institute of Education. The conference ran for the duration of the entire day, including many interesting guests on the panel. The guests ranged from key Media experts to students currently studying Media related courses
at university. This ensured that the conference was beneficial to everyone who attended, due to the varied content on offer.

I think one of the most interesting things that were highlighted in the conference was the emphasis
on social media and its impact on our lives today - to the extent we were even encouraged to tweet about the event. Twitter seemed to be a key focus for the speakers at the event and it reminded us how important social media has become. A reporter from The
Guardian, Paul Lewis spoke about how Twitter played a huge role when the London riots took place. I found his speech both informative and engaging, since the audience was able to ask questions at the end of his speech.

The last guest was director Corin Hardy who spoke about his work which including directing music
videos. He stated that he had directed many music videos in which the genre of horror was often projected. I thought the director was not conventional because the genre of his music videos tended to be sinister through
the use of animation and thus found his work to be very interesting and to a certain extent inspiring.

I think the conference itself was a great experience, since there were a variety of guests who spoke about different
fields in the Media. This meant that everyone who went would have found the trip both enjoyable and beneficial. I personally think this was an amazing trip, which offered detailed information about how one can ‘get in’ to the Media industry after university.
The students on the panel talked about their experiences in fields such as TV, Radio and Print Media, which helped potential Media students envision what they would like to do later on in their lives.

By Laaraib

Loxford School take over the Education Centre

The Guardian Education Centre was taken over by sixth formers from Loxford School today. They made a newspaper, video and podcast, took photographs and met and worked with journalists, editors and Guardian staff.

Please follow this link to view the entire article, http://www.guardian.co.uk/gnmeducationcentre/tenth-anniversary-loxford-take-over-day

Link to photo gallery, http://www.guardian.co.uk/gnmeducationcentre/gallery/tenth-anniversary-loxford-school#/?picture=390972870&index=0 Link to the new gazette article, http://image.guardian.co.uk/sys-files/Guardian/documents/2012/05/31/EC10fp.pdf

Outside of the classroom

What can you do to improve your grades in Media Studies outside of the classroom?

Media Studies is all about keeping up to date with trends and how things work in the modern age. Trends change very quickly and young people are in a unique position to see how these changes occur. Watching the latest films, listening to music, surfing the net, creating and updating an online blog, reading magazines and newspapers and using new forms of communication will all help you get better at your subject. As long as you are doing these things critically and thinking about HOW and WHY things work the way they do. It is important to watch out for the changes and to read any literature you can find on the subject.

At Key stage 4:

Each year the exam board AQA set a new GCSE exam topic.  You will find out your topic at the beginning of year 10.  The 2014 exam will be on the Marketing and Promotion of Video Games.  Why not start to gather examples of posters, adverts, articles, gimmicks for video games that you notice during the course of your GCSEs even before you officially study it in class.  Create a scrap book or an e-portfolio of examples/ case studies that have caught your eye.  It will give you a great head start on the exam topic and develop your independent judgement, which the examiners are always on the lookout for.

Reading newspapers such as The Guardian, or magazines such as Empire, or occasionally logging on to entertainment websites will help you develop a wider understanding of media debates, issues and trends.  

Why not watch a programme that is not mainstream for example on BBC 3 or 4 to be able to experience what other styles, genres of programming there are,  aimed at different target audiences.  (You’ll be surprised at how quickly the subtitles for a foreign/other language programme become a help and not hindrance when you become interested in the text).

Some of the controlled assessment topics we study are Children’s Comics, Action Adventure Films and Music Videos.  Try to read comics from different genres at home to become more familiar with the format.  Watch music videos and old action adventure films and use your textual analysis skills to analyse the way in which camera angles, lighting and editing have been used to construct particular effects.

At Key stage 5:

Developing a wider understanding of the outside world is key to being able to formulate the informed opinions that will help your chances of making great progress in this subject.  Some of the activities you could undertake are regularly logging onto the Guardian Media website to see what issues within the media industry are being discussed.  Why not follow media commentators such as media blog, or Ofcom on Twitter to keep abreast of the latest debates.

London is a great city which allows you access to institutions such as The British Film Institute on the South Bank who are always having great film related events. There are also film premieres happening in London on a weekly basis.  You live in a “Media rich” city, so why not get out and explore it.

The London Film Festival every year gives you access not only to mainstream cinema but films from independent producers that you would not be able to access in your local multiplex cinema.

Read magazines such as Sight and Sound or Screenonline to give you more thorough insight into film and TV related topics.

Watch foreign films with subtitles, read a film or music magazine and get out and explore all of what London has to offer.  All of these out of school activities will further enrich your both your academic and cultural experiences.

Support for your Learning

Media Studies is a subject that firmly concentrates on students learning the key concepts behind all media. Some of these include: representation; audience; institution; genre and learning to use media language when analysing or creating media products. Media Studies is a highly theoretical subject and it helps teach students the skills to critically analyse and interpret texts. Students undertake a range of activities within the classroom, during educational visits and in creating their own media products. Students undertake this range of tasks individually and within small groups.

Media Studies is the only subject where a student can say: “But Mum… I have to watch this show… it’s homework!” 
Media Studies is all about keeping up to date with trends and how things work in the modern age. Trends change very quickly and young people are in a unique position to see how these changes occur. Watching the latest films, listening to music, surfing the net, reading magazines and newspapers and using new forms of communication will all help you get better at your subject. As long as you are doing these things critically and thinking about HOW and WHY things work the way they do. It is important to watch out for the changes and to read any literature you can find on the subject. Of course, you must always do the readings given to you by your teacher as well!
Another valuable aspect of the subject is looking to the past for information – watch old films and TV shows, talk to your older relatives about how things have changed over time. 

You can also spend your spare time making your own media products – get out with a camcorder or even your phone and do some filming. Record the music that your friends make and try and market it. Utilising sites like Facebook and MySpace are a good way to get your name out there and well known.

Useful links for all students:
www.mediaknowall.com – an excellent general overview of all topics covered in GCSE and A-level Media
www.bbc.co.uk/dna/filmnetwork - an online resource of over 500 UK short films
www.wikipedia.org – an online Encyclopedia with thousands of articles on all subjects
www.imdb.com – an online movie database with information about most of the films ever made
www.launchingfilms.com - everything you need to know and understand about film distribution in the UK
www.bfi.org.uk - the must see site for the British Film Institute!
www.moviepreviewguide.com - a great site which lists all upcoming films in the UK.
www.bafta.org - the homepage for the British Academy of Film and Television Arts.

www.guardian.co.uk/media - an excellent site for all things “Media”